Jacob & Co strengthens its presence in the world of international luxury by announcing Nora Fatehi as its newest ambassador. The news was shared by Jacob Arabo, founder of the brand, in an Instagram post shortly after the announcement involving Brazilian celebrity Virgínia.
A performer, actress, singer and self-taught dancer, Nora joins the maison associated with an image of sophistication, artistic strength and global reach. With a striking presence on red carpets, in music videos and major productions, she represents a profile increasingly valued by luxury brands: celebrities with international influence, a strong visual identity and a direct connection with digital audiences.
In the announcement, Jacob & Co emphasized that it has always stood alongside people who dare to dream big and break barriers, stating that Nora Fatehi embodies exactly that spirit. The message aligns with the maison’s positioning, known for high-jewelry watches, exuberant pieces and creations that combine engineering, spectacle and status.
What stands out is precisely the affinity between Nora’s style and Jacob & Co’s DNA. The artist often embraces glamorous productions, striking jewelry and looks with a strong stage presence, elements that speak directly to the brand’s maximalist and highly recognizable universe.
For the luxury market, the choice also signals a clear strategy: to expand Jacob & Co’s presence among global and culturally diverse audiences. After the announcement of Virgínia, the arrival of Nora Fatehi reinforces the brand’s move to associate its image with names that have major reach on social media and strong influence in contemporary entertainment.
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Source and images: Instagram @jacobarabo. This content was created with the help of AI and reviewed by the editorial team.
